Area Marketing Manager

Department:  Marketing
Date:  Jul 3, 2024


Location - Raichur


Role Description

Responsible for INDIA 2 Level planning & execution of Demand Generation plan. This position is a very strategic position with the responsibility of assessment of market opportunity for our existing brands and making plans and drive desired grow of our business in the region: 


Job Responsibilities: 

  • Responsible for leading demand generation activities and deliver the liquidation goals as per the business plan.
  • Accountable for effective commercialization launch of new products following the new launch process. 
  • Develops annual goals and objectives for Demand Generation Team 
  • Prepares the resource plan, budget plan for the Region by closely working with Sales, Marketing & Commercial Effectiveness Leadership 
  • Accountable for maintaining and improving productivity levels of field resources and critical demand generation activities.
  • Develops the Policy Documents, broad guidelines for Demand Generation Team, Marketing Agencies  
  • Responsible for Budget Management & ensuring that Demand Generation team is delivering the goals within the budget.
  • Work Closely with strategic and Brand Managers for Market Segmentation, Portfolio Positioning & Crop wise, Product Wise Strategy 
  • Work Closely with Zonal Marketing Managers AMM’s and Sales Team for effective utilization for resources and activity planning 
  • Work Closely with Marketing Agency on Recruitment, On Boarding, Training Coach Guide etc 
  • Accountable for adoption of strategic initiatives like Market Unit Activity Planning and Tracking, Large Plot Demos (New Commercialization -2 and 01 Year), Demo Plots, Online training module, Archer adoption (Archer is mobile based app entire Marketing Agency MIT Team has the app to report activities and must report daily basis as per the task allotted to them by AMM in advance) , Laser farm ( All the standard ppt’s for products are available online in Laser Farm ) eLMS (eLMS is a learning model for the Marketing Agency field Team where each of these candidate has to visit and get online certification ) etc. 
  • Systematically work for developing team and grooming them, hand holding them for better career aspirations 

Job experience 

  • 15-20 years of relevant experience in Sales and Marketing in Agrochemical/Crop protection Industry  
  • Experience working in a customer-focused environment. 
  • Experience in handling a professional Team including Managers.

Professional knowledge

  • Good consumer and market insights 
  • Through knowledge of crop & Pest Dynamics 
  • Good knowledge of MS Office  

Competencies / Skills 

  • Knowledge of South Indian languages (Telugu, Kannada & Tamil) would be preferred.  
  • Ability to work with and through other teams/functions ie Sales, Marketing, R&D and Finance 
  • Very good understanding of customer CTQs 
  • Creative mind and analytical skills 
  • Ability to relate to different audiences internal and external including Distributors and Farmers