Market Manager, Pest Control/Nursery & Greenhouse

Department:  Marketing
Date:  Jan 4, 2022

 

FMC Corporation is a global agricultural sciences company dedicated to helping growers produce food, feed, fiber and fuel for an expanding world population while adapting to a changing environment. FMC's innovative crop protection solutions – including biologicals, crop nutrition, digital and precision agriculture – enable growers, crop advisers and turf and pest management professionals to address their toughest challenges economically while protecting the environment. With approximately 6,400 employees at more than 100 sites worldwide, FMC is committed to discovering new herbicide, insecticide and fungicide active ingredients, product formulations and pioneering technologies that are consistently better for the planet.

FMC is a globally diverse organization that offers its employees exciting opportunities to work on challenging projects that are important to the achievement of our strategic objectives.  With a corporate culture of innovation, integrity, responsibility and customer intimacy, we foster “The Right Chemistry” in everything we do. We are looking for people to join us in creating, developing, and improving our products, our processes, and our markets. If you are ready to make a difference every day, FMC is ready to talk to you.  Visit FMC to learn more and follow us on LinkedIn and Twitter

The Market Manager, Pest Control/Nursery & Greenhouse is responsible and accountable for the conceptualization, planning, and implementation of effective, customer focused, and commercially accepted Strategic Marketing Plans providing short term (0-3 years) strategy for the assigned market segments as well as providing input to reach long term (3-5 years) strategy goals. The Marketing Plans include all aspects relating to product, pricing, positioning, promotion, project, and portfolio management. Additionally, this role will lead the assigned segment teams and provide the overall direction and leadership in support of  the “go to market” strategy for the product portfolio. This role is instrumental in achieving the business segment targets within budgeted expenses and thus contributes significantly to the overall success of the Professional Solutions business and the achievement of its financial goals and objectives.

 

Responsibilities:

 

  • Responsible and accountable to define, develop and implement the short term (0-3 years) marketing plans for assigned products. Participate in the development of and ensure alignment with long term (3-5 yr) marketing plans to achieve financial targets. Development and implementation of communication and overall activation plans (internal and external) for assigned products.
  • Lead the development of product line communications such as external strategy and execution, coordination with agency partners, product line brochures and literature, internal communications & newsletters/training materials for all assigned product brands. Ensure due process review prior to all program implementation.
  • Lead and utilize competitive analysis, demand modeling, pricing studies, review of market research information and tracking key and end user segments. Define the marketplace and assure segment/product line plans can meet sales targets. Validate the market research and actively seek input through the interaction/needs assessment with distributor and end user customers. 
  • Lead assigned project teams and actively participate to develop and implement “go to market” channel specific strategies and customer driven initiatives leveraging effective interaction with all relevant business functions including sales, regulatory, development, supply chain etc.
  • Provide value propostion, product positioning, market and financial assumptions for assigned products and projects. Lead assigned product/project launch teams across business and functional groups to execute product launches on time and on budget.
  • Review and use input on product forecasts with effective coordination with Business Planning, Demand Managers, Sales and Key Account Management with emphasis on production and sales volumes. Lead quarterly input into the demand planning process.
  • Ensure products are being recommended in accordance with regulatory & safety guidelines.
  • Facilitate and actively participate in business development discussions for the identification of internal and external growth opportunities providing financial and strategic planning.

 

Required Education:

  • BA/BS with 7+ years experience and/or MBA with 5 years experience in Business, Marketing or related field. 

 

Qualifications:

 

  • Minimum of 5 years of marketing and or relevent experience
  • Minimum 3-5 years of B2B experience and solid understanding of selling through distribution
  • Working knowledge and execution of product launch processes including ‘push’ and ‘pull’ marketing strategies
  • Understanding of product positioning and segmentation
  • Understanding of product development processes preferred
  • Understanding of regulatory processes and timelines preferred 
  • Experience & knowledge in agriculture, specialty agriculture, or related industries is a plus 
  • Good decision quality with a strong ability to balance issues and reach an appropriate decision using of sound judgment
  • Working knowledge of  financial information and analyses related to Gross Margin, NPV, and EBIT
  • Strong knowledge of interpreting marketing research data, budget and forecasting analysis as it relates to business goals
  • Effective written and oral communication skills with emphasis on presentation skills for product launches, product positioning and sales force training.
  • Strong interpersonal and teamwork skills
  • Demonstrated ability to deliver solutions in a changing and challenging environment
  • Ability to thrive and effectively operate in a highly dynamic and informal environment
  • Experience in pest control and/or nursery grower markets a plus

 

Full vaccination against COVID-19 is a condition of employment. Full vaccination means that two weeks have passed since the second dose of a two-dose vaccine (i.e., Pfizer or Moderna) or two weeks after a single dose of a one-dose vaccine (i.e., Johnson & Johnson/Janssen). All applicants will be required to show proof of their vaccination status upon receipt of an offer of employment. Exemptions will be granted only to those applicants who are unable to take the vaccine due to medical reasons or a sincerely held religious belief.   FMC will work with those who apply for and are granted exemptions in an effort to identify reasonable accommodations which will permit those individuals to fulfill the responsibilities of their positions.

At FMC, diversity and inclusion are in our DNA. We are proud to be an Equal Opportunity Employer with a commitment to creating an inclusive workplace where all employees can thrive – regardless of race, gender, sex, pregnancy, gender identity and/or expression, sexual orientation, national origin or ancestry, citizenship status, color, age, religion or religious creed, physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or any other basis protected by federal, state or local law. FMC also supports employee participation in company employee resource groups that celebrate the diverse backgrounds of our workforce by providing communities for employees to connect with each other and raise awareness throughout FMC. FMC complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, please contact our Talent Acquisition department