Marketing Manager, South Africa

Marketing Manager East and Southern Africa

Role Overview:

FMC CHEMICALS (Pty) Ltd is looking for a Marketing Manager to be responsible for East and Southern Africa. You will report into the Business Director for Africa.

Key Responsibilities:

• Development and execution of marketing strategy - including commercialization roadmap to deliver growth, profitability, and timely product introduction.
• Identify and characterize market trends and segments for growth opportunities.
• Determine marketing intelligence needs to successfully accomplish in-depth market mapping, and closely monitor key market segments to drive business growth.
• Collaborate with Portfolio Managers/ Commercial teams to ensure the strategy is adapted to market needs and establish aligned pricing and distribution strategies.
• Manage product portfolio, lead product positioning and pricing activities to create and capture value through differentiated product and service offerings.
• Determine the influence of external factors on short- and long-term product demand and develop actionable marketing strategies that increase value and market share.
• Monitor customer needs in target segments, resulting in the development of a clear Voice of Customer perspective for the business.
• Direct promotional campaigns and specific new product launches for the region, including participation in events and other promotional opportunities.
• Manage and execute overall brand strategy.
• Conduct and execute robust segmentation and define opportunities to play and win in the most attractive market segments and key product areas.
• Develop channel strategies that utilizes the most effective and value driven channels.
• Ensure commercial teams have messaging and tools to promote products across multiple stakeholder groups.

Qualification and Experience:

• Technical or Business/ Marketing Degree or similar.
• Extensive experience in a strategic marketing role - in agribusiness, food manufacturing, consumer goods or related industries.
• Strong strategic marketing toolbox.
• Have successfully led task-driven teams and facilitated strategy sessions with all levels of professionals internally and externally.
• Possess solid analytical skills and solution-driven thinking; you utilize a combination of business intelligence data, intuition, and experience in the development of impactful business growth initiatives.

Skills:

• Fluent in English language.
• French would be an advantage.
• Strong aptitude for teamwork.
• Excellent oral and written communication skills.

Are you interested?

We take candidates into the recruitment process and fill the position once we have found the right candidate. So, send us your application and cv as soon as possible.